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Level: 3

Location: Joseph Wright Centre

Years: 2

Interview: Y

Course Summary

The Advanced Level 3 Interactive Media: Enterprise Pathway has been specifically designed for students wishing to study a creative subject combined with Business, plus work experience, tutorial and personal and professional development.

The qualification is designed for learners aged 16 years or over who have already achieved GCSE grade 4 [C] in both English and maths and want to study digital media concept and production development. 

The knowledge, understanding and skills you will acquire in this pathway will enable you to use your creative flair to develop content for innovative media products.

Other skills that will be developed include working in a team, communication, adaptability and evaluation. You will also have opportunities to find out from employers how the skills and knowledge they will acquire are used in work.

The qualification is designed to be taken as part of a study programme alongside other vocational qualifications including Business, and prepares you for further study. It could also help provide a route to a higher education media-related programme such as Media Production, Media and Communications, Journalism and Media, Digital Marketing.

This qualification is suitable for learners;

  • Who want to gain a Level 3 qualification to support further study in Further Education (FE) or Higher Education (HE) in Digital Media
  • Looking to gain a Level 3 qualification to support further study in FE or (HE) in any other sector or subject area
  • Who want to progress into a media-related apprenticeships.

Entry requirements

Typically, you will have at least 4 GCSE’s A*- C, including English Language, maths, alternatively you may have a relevant Intermediate qualification at Merit or above, along with GCSE grade 4/grade C English Language and maths.

Importantly a University application will probably require both English Language and maths at grade 4/grade C or above.

In addition to the entry requirements above, you may be asked to attend a taster activity, where your practical skills and potential will be assessed.

Course Content

Component 1: Interactive Media will provide you with the opportunity through applied learning to develop the core specialist knowledge, skills and understanding required in the digital media sector 

You will take between five and seven units, three mandatory and between two and four specialist units.

You will study the following mandatory units:

  • Media products and audiences
  • Pre-production and planning
  • Create a media product

These units will give you an understanding of how different media institutions operate to create products that appeal to specific target audiences. You’ll gain knowledge and understanding of the pre-production, planning and production processes and go on to create a media product. Through this you will also develop transferable skills such as planning, communication, adaptability and leadership.

Component 2: Creative Business. This qualification component will provide you with the opportunity to develop an understanding of the business environment and to focus on a specific aspect of business through applied learning.

The mandatory unit The Business Environment will give you an understanding of the wider external contexts in which businesses operate and of internal business functions and their interdependencies. The unit will allow you to appreciate how legal, financial, ethical and resource constraints can affect business behaviour and the influence that different stakeholders can have and how businesses must respond.

The Customers and Communication unit you will learn the purpose, methods and importance of communication in business and the appropriateness of different forms of communication for different situations. You will develop the skills that will help you create a rapport with customers and have the opportunity to practice and develop their business communication skills. You will also learn about the legal constraints, ethical and security issues that affect how businesses store, share and use information.

How will I be assessed?

Component 1: Interactive Media: You must achieve a total of 5 or 7 units depending on your pathway including 3 mandatory units and 2 subject specific units. The qualification is assessed using a combination of:

  • External assessment, which is set and marked by the Awarding Body
  • Internal assessment, where your tutor assesses your work which is also externally moderate.
  • Every unit achieved will be graded as pass, merit or distinction.

Component 2: Creative Business is assessed using a combination of:

  • 1 mandatory unit
  • 1 specialist subject unit

If you don’t achieve a pass in a unit it will be graded unclassified. You must get at least a pass for every unit to be awarded the qualification you have entered for.

Qualifications are graded using a Pass, Merit, Distinction, Distinction* (and Unclassified) structure.

Are there any additional costs or specialist equipment required?

You will need to provide a memory stick and a set of mini-headphones for your studies

What can I do after this course?

Further Study

This qualification could also form part of a basis for application to a higher education course (degree, foundation degree or HNC/HND) in a Creative Media related discipline


Students who achieve this qualification will have a range of options, as studying this qualification does not restrict future progression into one particular role. 


This course is run at the Joseph Wright Centre

About Joseph Wright Centre »

Helen Clark

Helen Clark

Former BTEC student Helen leads Derby innovation showcase

A company director who studied BTEC multimedia at Derby College is spearheading a key event showcasing ideas and innovation in the city. Helen Clark, 32, attended the former Wilmorton site on a two year course when she was just 16. She is now a director with city-based Clark CX, a website conversion rate optimisation consultancy, which was founded by her husband Pete. Helen said Derby College gave her a crucial insight into the workplace and the course was broad-based enough to allow her to choose in which direction she wanted to take her career. After college she took a graphic design degree in Norwich, which led to design roles in Bath, Mansfield and then Derby. Pete separately attended Derby College on an art foundation course, and Helen joined his business two years ago. They are now putting together TEDxDerby 2016 at QUAD on May 21. The event is a forum which will showcase creative and innovative ideas from speakers predominantly based in, or connected, to Derby.

Helen said: "The BTEC course was like an introduction to the real world and how people work in the industry. We covered a wide range from illustration to graphic design and video work, which helped me to decide which field I wanted to go into."

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